Nixon - Ranger

Disciplines:  Industrial Design | Product Strategy

The Team: Scott Layton | Tim Ploeger | Rafer Stromme

A watch for those who create. Nixon has a rich history of connecting with makers, artists, and creators who drive innovative culture in the snow, surf, and skate communities. Partnering with Nixon, we designed the Smyth to resonate with these makers by focusing on what matters to them: bold gestures, attention to detail, and functionality tailored to the processes and spaces they work in. The rugged case build, bold LUM hour markers, LUM-backed sandwich dial, and countdown bezel combine to create a feature set perfect for anyone who gets their hands dirty doing what they love.