Nike Strength - Barbell Collar

Disciplines:  Industrial Design

 

A barbell collar for weight training. Nike’s premium offering for an essential piece of training equipment that must perform to the strenuous demands of weight lifting. It must hold up to the repeated cycling of the cam lock, hold hundreds of pounds, and be bomb proof when dropped. All for the sake of safe and efficient weight training.

Nike Strength entered the weight training category to disrupt the market with a premium product line and offer a brand proposition that no one else could. I partnered with them to design their first-ever barbell collar to strengthen the brand’s product offering and disrupt the market.

The design process focused on refining the lever and cam lock for a secure hold that’s easy to operate while ensuring the collar’s body offers a comfortable grip for quick and repeated use.

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