The James Brand - Lowe Wallet
Disciplines: Industrial Design | Product Strategy | CMF
The Team: Scott Layton | Tim Ploeger | Rafer Stromme
Minimalist card carry. The Lowe extends The James Brand’s modern, utilitarian ethos into the wallet category. Designed for simplicity and durability, it carries cards and cash in a slim, refined form. With no moving parts, intuitive interactions, and a pocket-friendly profile, it’s built to seamlessly integrate into daily life.
The Lowe acknowledges that everyday carry isn’t static. Most people carry 4 to 6 cards, but there’s always a need for flexibility—cash, receipts, or the unexpected. The silicone band delivers that versatility while maintaining a slim, minimal profile.
While the overall form is simple, every detail was carefully considered. Through a combination of extrusion and machining, the wallet becomes a true sum of its parts. With no visible hardware, thoughtful surface and edge treatments, and refined part interactions, it presents as a clean and intentional object.
Intuitive use was a driving principle throughout the design process. Everyday actions like accessing cards, grabbing cash, tapping to pay, and pocketing the wallet guided how the form was shaped. Each decision centered on creating a seamless, unobtrusive user experience.
More to come…